About Keith Cocking
In whatever I do, I want to lead with love. This means that I:
Strive to champion the best parts of people
Look at things neutrally with a slight skew to optimism
Look at performance through a lens of learning. Both failure and success are a great teacher, not evidence that you’re born with it or not.
Turn up joy without tempering it
I am a Certified Professional Co-Active Coach (CPCC) from the Co-Active Training Institute. The Co-Active Training Institute is one of the best training organizations in the business. Their ability to teach coaches to coach clients to have transformative change in their lives has been life changing for me.
I’m also an Associate Certified Coach from the International Coaching Federation. The ICF is the primary certifying body in the coaching industry.
I am also certified to administer the Be Well Lead Well Pulse® Assessment system, a groundbreaking assessment that measures a person’s current level of thriving in their lives.
Finally, I have been trained in somatic coaching as well.
I have worked in the corporate world since 1996. Companies I have worked for or consulted with include: The Home Depot, United Parcel Service, Bank of America, and The Coca-Cola Company.
I have led people in a large organization. If there is a leadership mistake to be made, I’ve made it and learned from it. I’m thankful for those mistakes because I learned a lot about leadership, organizational politics, operations, and development.
I have trained thousands of leaders at all levels of leadership. From brand new leaders to seasoned executives, I have trained them to be better leaders in a comprehensive leadership curriculum.
I have created learning strategy for thousands of associates determining all aspects of their learning from job entry into high levels of experience.
I have designed countless hours of training in: Leadership, Product knowledge, Customer service, Health and safety, Unconscious bias, Performance management, and Operations.
I have an amazing wife named Cathy and an 11-year-old son named Collin who is a ball of energy.
I have played guitar since I was 11 and am in a band called the Live Oak Ramblers. If you are in the Marietta, GA area, come check us out!
I love the Georgia Bulldogs! Go Dawgs!
I have a golden retriever named Max and a cat named Izzy.
Mindset by Dr. Carol Dweck. This book has been one of the most important books to my personal development in the past 10 years. It has helped reframe my personal relationship with failure. Where I used to see failure and success as indicators of if I’m born with it or not, through this book, I’ve learned that struggle means I’m learning. And it’s impossible to learn without some level of struggle.
Atomic Habits by James Clear. This is a wonderful book about the importance of daily habits. Highly recommended.
Breath by James Nestor. It’s amazing how much we ignore our breath. But by paying attention to it, you can improve your physiological functioning and also use breath to regulate your emotions and maintain presence. A fascinating read.
Crucial Conversations (Third Edition): Tools for Talking When Stakes Are High by Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, and Emily Gregory. If you want to get better at difficult conversations or conflict, this book will help you. It does a great job laying out how you can bring the best version of yourself during conflict. Note that it’s not a book on how to win difficult conversations. Instead, it’s about how you can lead yourself and others through difficult conversations.
Presence by Amy Cuddy. Do you get in your head too much? Do you want to learn how to be in the moment more and out of your head listening to self-doubt and judgement? This book will help you do just that.
Blind Spot by Mahzarin Banaji, Anthony Greenwald, and Eric Jason Martin. This book is a wealth of education on unconscious bias, its impact to decision making, and how to minimize unconscious bias in your decision making.